300+ founders supported · £185k capacity gained on one workflow · £10m+ in non-dilutive funding

Dr Chloe Sharp and Simon Sharp, co-founders of Sharp Insights

Do people need it?
Will people use it?
Where do we start?

When there are too many possible directions, the hard part is often knowing where to focus.

We help founders and leaders step back and gather the evidence they need to move forward, with clarity and confidence.

Book a 30-minute call Work with us
Who we’ve partnered with
Mercedes-Benz Amazon Sustainability Accelerator NHS Leadership Academy The Crown Estate Science Creates Cranfield University Versus Arthritis Waymark Tech

Product validation AI adoption Commercial strategy Research Facilitation

Sound familiar?

The questions we help you answer, and the situations they show up in.

Validate

Do people need this?

Prove there’s a need before you build, roll out or raise.

You’re about to build a product, raise funds or implement tech, and you want to know it’s solving a real problem.
A grant funder, board or investor wants a clear story about your market, and you don’t have one yet.

Adopt

Will people use this?

Enable AI in your team and design products for your market.

You want to improve your business with AI as effectively as possible, and be sure it’s working for your team.
You’ve shipped features and improved onboarding, but the user numbers haven’t moved.

Grow

How do we scale this?

A commercial strategy that doesn’t rely on the founder.

Growth is your responsibility, and it slows the moment you step back. You want strategies and systems that don’t depend on you.
You keep second-guessing the big decisions, and want evidence and a fresh perspective to guide you.

Work with us

We offer consultancy, coaching and training.

Technical founders

Validate markets, sharpen your positioning, win grants, raise and scale

Founders → Programmes → Investors →

Business leaders

Enable AI across your whole team, starting with your people, data and processes.

AI Adoption → AI Ecology Framework →

The thinking behind our work

A few of the tools and ideas we bring to the decisions we help you make.

Framework

AI Ecology

Our framework for growing AI across an organisation as a living system, not a one-off rollout.

Explore the framework →
Book

Make Products That Matter

Chloe’s book on building products that matter, grounded in behavioural science.

See the book →
AI assistant

Juno

Our AI customer discovery assistant, so validation isn’t guesswork.

Meet Juno →

About Chloe and Simon

We started Sharp Insights to put people and evidence at the front of the decisions that define businesses.

Whether you’re deciding what to build, where to invest, how to adopt AI, or how to secure funding, we combine evidence, structured thinking and practical delivery to help you move forward with confidence.

Chloe’s own path runs from a PhD in behavioural science to building and exiting as a founder, to writing Make Products That Matter. Simon brings enterprise delivery, including 11 years at Mercedes-Benz UK managing national products and services and European stakeholders.

Dr Chloe Sharp and Simon Sharp, co-founders of Sharp Insights

In their words

“Chloe listened deeply to what our audience needed and translated technical payment concepts into clear, human narratives. Her rigorous approach to message testing meant we knew what resonated.”

Richard Bell, CEO and co-founder, Fourdotzero

See case studies

Let’s talk.

Book a 30-minute call